Client: Ghostwriting/Book

Purpose: Book/Personal profile

Tone: Conversational, sincere, engaging, prose, stylistic, in-depth, interview, profile

Client: San Francisco-based cultural website

Purpose: Blog/humorous, open letter

Tone: Conversational, humorous, engaging, character, personality

Client: Food and Travel website

Purpose: List but not a standard listicle. Blog-style with narrative

Tone: Conversational, history, story, narrative, engaging, positive, with character and personality

Client: Restaurant

Purpose: About Us page

Tone: Conversational, fun, energetic, engaging, sincere, telling their story, welcoming